Lots of people have asked about the day-to-day workings of an indie label, so I thought I'd start giving a little running commentary of just exactly what it is I do around here.

Captain's Logs are written sporadically and tend to get skipped if I'm insanely busy or am doing a lot of computer consulting (and hence very little Racer work).

I'll try to post this as consistently as possible until I forget to do it, I run out of time, or I find out people think it's incredibly pretentious and boring.

Comments and questions are heartily encouraged.


Did LOTS of planning for the radio promotion campaign for Utechma; got the last sampler mailing to the post office; did a bunch of consulting work ...


Captain's Log, Monday, September 4, 1995

* finished assembling the cassette sampler bulk mailing for tomorrow

* did lots of work on artwork for the upcoming Potato Eaters CD


Captain's Log, Tuesday, September 5, 1995

* worked on the radio promotion plan for Utechma, deciding on stations to send stuff to and determining which stations most needed me to call to confirm information before sending the CD

* dropped off the bulk mailing

* wrote letters to software companies, asking permission to donate my old copies of software to a local non-profit

* Answered lots of e-mail

* cleaned up my telephone message log, archiving old messages I don't need any longer

Phone Calls:

* spoke briefly with an A&R rep at a major label who had referred an artist to me.

* spoke with KFOG's music director to schedule a time to have lunch tomorrow

* spoke with three consulting clients

* left a message for a local booking agent, following up on some tapes I'd sent by Amy X Neuburg and Big Umbrella

* spoke with a couple of people who wanted catalogs


Captain's Log, Wednesday, September 6, 1995

* had lunch with the music director of KFOG; had a really good talk

* spent a couple of hours with a consulting client

* did lots of work on the radio database and the Utechma radio plan

* shipped some mail orders

Phone Calls:

* spoke with a couple of consulting clients


Captain's Log, Thursday, September 7, 1995

* spent a couple of hours with a consulting client

* did lots of radio planning (including radio consultants)

* listened to 4 demo CDs; one of them I liked pretty well, another I loved the music but wasn't blown away by the lyrics

Phone Calls:

* spoke with a consulting client

* spoke with Amy's publicist about radio trade magazines he's contacting; also need to arrange to get some more CDs to him

* left a message for one of my distributors


Captain's Log, Friday, September 8, 1995

* completed work on the radio promotion plan for Utechma

* called several radio consulting firms and radio stations to confirm info before sending them copies of Utechma

Phone Calls:

* spoke with a consulting client

* spoke with Amy's publicist about radio trade magazines he's contacting; also need to arrange to get some more CDs to him

* left a message for one of my distributors


Captain's Log, Saturday, September 9, 1995

* worked on Captain's Logs

* updated the Racer Art section of the WWW pages to include more graphics files

* met with Amy to give her more CDs and to get the contracts from her


Captain's Log, Sunday, September 10, 1995

* worked on Captain's Logs

* updated the Racer WWW pages

* did some consulting work


Goals for next week (September 11-17):

* Consulting work

* Mail Utechma to radio stations and radio consultants

* Call radio stations to confirm address, music director, and call hours

* Type up and post recent artist interviews

* Catch up on bookkeeping


The Captain's Log is an inside look at the day-to-day operations of an indie label. Contents may have settled during shipping. Questions, comments, ideas, and thoughts are encouraged (whether or not they're related to the log).

Grinning,

Kristi

Racer Records